Restaurant Online Marketing
Discover the Advantages of Mobile Websites for Online Marketing by Justin Delos Reyes
By Bob Speyer and Justin Delos Reyes – Web Success Team
It is no secret that mobile usage is on the rise. Everywhere you go, you see people either chatting on their phones or walking with their head down, sliding their finger across a little glass screen. Mobile devices connect people to the digital world whenever and wherever they please. This presents a valuable marketing opportunity that Your Business should capitalize on as soon as possible. Below are the reasons why You Need to implement a mobile website into your online marketing strategy.
Everyone Can Access Mobile Websites
Mobile apps are great not just from a consumer’s perspective, but from a brand’s perspective as well. A well-developed app that is engaging and fun to use can do wonders for your business. But there is one glaring drawback to mobile apps – many of them aren’t developed for every operating system.
Mobile sites, on the other hand, can be visited by any person that can access the Internet on their phone or tablet device. In other words, mobile websites are practically universal while apps are not. Nobody is excluded from learning about your company or interacting with it on a mobile site like they may be on an app.
Mobile Websites Are Easy to Develop
Google launched a free tool on June 29 that can help every brand jump-start its mobile website building efforts. There are 5 templates to choose from (Restaurant, Social, Lead Generation, eCommerce, and Local Business). If your brand doesn’t fall into any of those categories, you have the option of creating a custom template to suit your needs. Just fill out your company’s information, upload a logo, select the colors of Your Site, and you’re done.
One of the best features (in addition to the fact that you don’t need to have any coding experience) is that you can easily integrate Google Analytics into your mobile site. This will allow you to gain valuable insight into how your mobile website is being accessed and will help you determine your online marketing strategy moving forward.
Brands that prefer to have a custom mobile Website Over Google’s templates, can certainly contact a marketing agency who has mobile web development, as well as social media and Search Engine optimization (SEO) capabilities. Online marketing agencies like this can create a simple site that can fulfill your marketing objectives at the same time.
Traffic to Your Other Sites Will Rise
A simple mobile site can boost traffic to your traditional website and social media pages. Since many smartphone users can land on your mobile site when they conduct searches on their phone about your brand or products/services, it serves a great launching pad for your other marketing platforms on the web. All you need to do is put a Text Link to these pages onto your mobile site and users will have an easier way of finding you on their favorite social networks.
About the Author
Justin Delos Reyes is an online marketer and social media strategist for the Web Success Team. You can follow him @websuccessteam and join the Web Success Team Facebook page: http://www.facebook.com/WebSuccessTeam.
|
|
iSi 2248 Soda Siphon, Brushed Aluminum $49.97 Don’t like the taste of tap water? Enjoy ice cream sodas? Want your children to drink more healthful sodas? How about a perfectly made, refreshing wine spritzer? Our iSi soda siphon has the secret to all that and more . . . bottled just for you. Choose one of our classic models in a beautiful brushed metal and it will add a splash of sparkle whenever you squeeze its handle. Makes a great party mix… |
|
|
Rocky Balboa $2.53 … |
|
|
NHL Stanley Cup Champions 2011: Boston Bruins $13.88 Own the most watched NHL event of the year. Complete with highlights from the regular season, playoffs and the final series. Watch as your team fights for, and eventually hoist the Cup! The 2011 release will contain full coverage of the winning season, including exclusive interviews, key insights and behind the scenes action. After a regular season filled with injuries, fatigue, and playoff posit… |
February 17, 2012 9:10 pm 
Subscribe