Online Marketing Workshop

Chartered Institute of Marketing Workshop

CIM Event – Northampton – 19th November 2009

 Fateful attraction – or how to align employer and personal branding

How do you know that your values match a potential employer’s values?

Organisations are increasingly focusing on employer brand, both as a way of competing effectively in the labour market and also to drive employee loyalty through effective recruitment, engagement and retention practices. Just as marketers seek to understand their customers, HR people benefit from gaining ‘employee insight’ to inform HR strategy, influence the design of internal communication strategies and design effective people management initiatives.

This raises some important questions: do organisations know they are attracting the type of person that fits with their values, culture and purpose? When applying for a job, does an individual know that their values, purpose and motivations fit with those of their prospective employer?

The answer is not as clear cut as a simple yes or no even though a lot of research is probably done on both sides of this equation: yet in instances when one side gets it wrong, a lot of physical and emotional disruption is caused; and that is before the financial cost is counted. If benefits are to be reaped from employer branding, it is crucial that there is collaborative working between HR specialists and colleagues in marketing and internal communications functions.

The Myers-Briggs Type Indicator (MBTI) is a personality profiling tool based on preferences which enable you to assess your psychological type; and some interesting work has been done with MBTI to assess organisations in a similar way.

This workshop explores the MBTI at both an individual and organisational level and links with the notion of employer branding.

Workshop content

* Introduction to the MBTI framework

* Understanding type – personal perspective

* Understanding type – organisational perspective

* Employer branding

The intention of the workshop is to inform, encourage discussion and debate. Participants will be encouraged to share their experience and examples and will be offered a 50% discount on a personal MBTI profiling questionnaire and feedback session which is normally priced at £120 plus VAT.

Workshop delivered by Level Seven (UK) Limited, a Northampton-based talent and leadership development consultancy.

Registration 18:30, this event begins at 19:00 and finishes at 21:00.

To find out more, go to http://www.cim.co.uk/events/eventdetail.aspx?objectid=29068.

To find out more about PR and Marketing Jobs in Leicester, Northampton and the East Midlands, please go to our website. For roles specific to Northampton, Corby and Wellingborough and area, please go to http://www.brandrecruitment.co.uk/pr-and-marketing-jobs-in/Northamptonshire. If you are looking for a Leicester marketing job, or a PR or Marketing job in or around Leicestershire, go to http://www.brandrecruitment.co.uk/pr-and-marketing-jobs-in/Leicestershire

About the Author

Steve Mann is Managing Director of Brand Recruitment and has years of experience across a variety of fields.

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